Why those with ticketing, membership and/or Fan development responsibilities should attend the ACHIEVING BIGGER CROWDS conference

A number of presentations are likely to be of acute interest to those with ticketing, membership and/or Fan Development responsibilities:

  • Day 1, Presentation 1 - Martin Snedden, former CEO, Rugby NZ 2011 (RWC local organising committee [NZ} Persauding NZ individuals and communities to become part of the Stadium of 4,000,000  
  • Day 2, Presentation 3 - Bart Wiley, Directousiness Development, Seattle Sounders FC (USA)Why Seattle Sounders FC average 15,000 more spectators per home gae than the next best MLS team  
  • Day 2, Presentation 4 - Brain Gainor, Sport Marketer at GMR Marketing and Founder of Partnership Activation Best Practice sponsorship activation that sells tickets; either directly or indirectly
  • Day 2, Presentation 5 breakout - MARKETING TO ETHNIC COMMUNITIES panel discussion
  • Day 2, Presentation 5 breakout - Danny Wilson Head of Sales and Service Selling of Premium Seats & Hospitality
  • Day 2, Presentaion 6 - Jonathan Dusing, Owner/Creative Director, Row27 Studios (USA) Using a range of digital initiatives to firstly sell tickets and then contribute to a memorable event experience
  • Day 2, Presentation 7 - Bart Wiley, Director of Business Development, Seattle Sounders FC [USA] Connecting with your most passionate fans - Supporter Groups and fan/member-sourced decisionmaking
  • Day 2, Presentation 8 - UTILISING PLAYERS AS A DRIVER OF TICKET SALES panel discussion
  • Day 2, Presentation 9 - Three Fan Development casestudies  
  • Day 3, Presentation 1 - Danny Wilson, Head of Sales and Service, Manchester City FC (UK) Making a visit to Manchester’s Etihad Stadium the best experience in world football
  • Day 3, Presentation 2 - TICKETING panel discussion
  • Day 3, Presentation 6 - Nick Rogers, Tui Brewery Commercial Manager, DB Breweries [NZ] Pre-event sponsorship activation - selling 10,000 tickets to a match played in a farm paddock
  • Day 3, Presentation 7 breakout - Jennah Wootten, Major Events Manager, Auckland Tourism Events & Economic Development Event Extension - how fan zones and the Eden park Fan Trail turned Auckland's Rugby World Cup matches into "memorable occasions"
  • Day 3, Presentation 8 breakout - Brian Gainor, Sport Marketer at GMR Marketing and Founder of Partnership Activation Best Practise - some ticket selling ideas
  • Day 3, Presentation 8 breakout - TBC talking about grassroots participation as a catchment for ticket sales
  • Day 3, Presentation 9 - Avan Lee, Chairman, Wellington Sevens (NZ) Key contributors to the success of the Wellington International Sevens event

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