Jason Yeh - Director of New Media, MLB Advanced Media
Twitter @jayyeh
Jason Yeh has been with MLB Advanced Media (MLB.com) since 2007 and serves as Director of the New Media strategy team helping lead the integration of social media, user generated content, and gaming into MLB.com's award-winning properties and products. Based out of Cambridge, MA (USA), Jason is also a 2012 MBA candidate at the Harvard Business School.
Netomat Partners With MLB Advanced Media to Deliver Mobile Picture and Video Blogging Services
Netomat, Inc., a leading provider of mobile social media, messaging, web and video solutions, announced today that it has partnered with MLB Advanced Media (MLBAM), the interactive media and Internet company of Major League Baseball, to launch new mobile social media services utilizing the netomat Mobility Platform. The offerings include the following:
- MLB.com HitPix – The new multimedia sharing tool that enables MLB.com reporters, Club staff, players, celebrities and baseball legends such as Hall of Fame manager Tommy Lasorda to post photos and videos on MLB.com and automatically sends content updates to each individual's Twitter account.
- Mobile Bullpen – A new mobile blogging/vlogging service available for all MLB.com registered users. Fans can post pictures, videos and messages about their favorite teams or players, their experiences at the ballpark, or while watching games at home on their TV or computer. The Mobile Bullpen is integrated into a fan's MLB.com profile page and accessible on any device via its internet browser.
- Mobile Postcards – Game and behind-the-scenes photos and videos posted on the official Club sites by team officials and fans. The Mobile Postcard initially debuted during the 2009 post-season as a "good luck and thank you card" for the New York Yankees. Members of Yankees Universe, the Club's official fan club, sent pictures and videos from their mobile phones wishing the team and players well for the playoffs and eventually congratulating them on their World Series victory. This season, the Chicago White Sox used Mobile Postcards to allow their fans to send Opening Day well wishes to the team.
These initiatives, along with other new offerings that MLBAM and netomat plan to roll out during the season, will provide baseball fans more immediate and deeper access to their favorite teams and players while also giving them the ability to easily create and share their own baseball-related content, ideas and conversations.
"We are excited and proud to be partnering with MLBAM to provide creative and innovative offerings for fans to share their baseball experiences with friends and to engage with the overall baseball community," said Kris Ramanathan, CEO of netomat. "At netomat, we are obsessed with our sports but we care even more about making it simple for all fans - young and old - to access, create and share content and information that is important to them."
"Working with netomat and its seamless technology helps further our objective to provide a best-in-class fan experience that easily and instantaneously connects fans with their teams and friends," said Jason Yeh, Director – New Media at MLB.com.